Scene: Networking and meeting fellow creatives in a fun outdoor setting.

What is Your Introductory Statement of Value?

You’ve got your summer look down. But how do you respond when someone asks: “What do you do?”  Some people automatically respond with their job title, or run off their elevator pitch. But unless you ground your answer in an Introductory Statement of Value you may leave the question poser stumped, and possibly lose out on an opportunity to make a strong connection.

 

Here are some common responses to: “What do you do?” followed by why it’s ineffective:

  1. I’m a UX Designer.  [Silence] You?
  • You’ve answered the question “What do you do?” but the asker may not be familiar with your field.  They are left to draw conclusions for themselves and/or rely on industry stereotypes to fill in the blanks.

    Alternatively, they can ask “What is a UX Designer”, but we should address this before it comes up—don’t make them do any extra thinking/working, especially with a cocktail in hand!

2. Your Sales Pitch / Elevator Pitch

  • Your sales pitch is about 1—2 minutes long and should be saved for later on in the conversation, after you’ve established rapport.  In a world of decreasing attention spans, less is definitely more in the beginning.

 

One solution for creating a strong connection and compelling others to want to listen to you is to develop a 15-20-second Introductory Statement of Value.  This is a concise benefit statement that communicates your vision /mission and shares some value directly for the person you are speaking with.  Think of it as a sound byte that will transition the conversation from small talk to a deep connection.

 

Introductory Statement of Value Template

Below are four questions to help build your Introductory Statement of Value:

  1. What do you do?
  2. Who are you?
  3. What is interesting about your line of work?
  4. What’s your specialty in your line of work?

 

Examples of Introductory Statements of Value

  1. I work with non-profit health institutions, helping with children who have disabilities.  I specifically work with those in underserved communities that don’t have a lot of resources because every child deserves to have a happy childhood.

  2. I’m a graphic designer and my startup works with small business owners in the fashion industry.  We help them create professional graphics to foster brand awareness.  Our business is built on word of mouth and referrals from current clients.  

  3. I’m a career coach with Captain Careers.  We specifically work with mid-level professionals who want to transition from the construction industry into the technology field.

 

The above Introductory statements of value give us a quick and reasonably clear description of what each person does, what field they specialize in and offers a unique closing tidbit.

 

Keywords Tip

Be sure to add jargon free keywords to your Introductory Statement of Value.  This will let your listener know who you work with and serve as a filter.  

Can you pick out the keywords in the above statements?  They include: non-profit, don’t have a lot of resources, my startup, and technology industry.  The more specific you can get, the better.

By focusing on a clear description of you, your company and your benefits, you’ll find it much easier to open the door to an engaging conversation and make stronger connections.

Happy connecting this Summer!

Ps. If you want to make a bigger statement. Say it with your chest. Get the Visionary T-Shirt on Teechip today!. All proceeds support our nonprofit efforts to support entrepreneurs like you!

 

Image via Unsplash

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