Deciding to create your crowdfunding campaign can seem a bit laborious and overwhelming. Having a solid and articulable business plan is key, but you also need interesting and captivating images to really make your vision come to life and to get those donations rolling in!
A simple way to achieve this is to include a video with your project that describes your mission and allows potential donors to get a feel for who you are and what you stand for. Not all videos are created equal, so we put together a few pointers to help you get started!
1. Video and Audio Quality – With a tripod or other stabilizing device, you can use your iPhone or Android to shoot cost-effective high quality video as an alternative to hiring a professional videographer.
Consider filming outside or in a well-lit room.
2. For optimal results try using a clip-on microphone that plugs into your phone to get the best sound.
For suggestions on user-friendly editing apps for iPhones and Androids see these: Video Editing Apps.
3. Be Aware of your Surroundings and Appearance – Just like your Facebook profile picture, most people probably will not want to see you talking about your vision from your bathroom, a messy cluttered space or a noisy outdoor area. Likewise, viewers and potential donors will be getting a first-hand look at you so make sure to dress the part! Finally, do a few test runs to check the quality of your sound and how you appear on camera before you commit to a location or an outfit!
4. Prepare, Prepare, PREPARE –If you are the type of person that can walk into an interview, wing it and get the job then perhaps only minor preparation is needed before you begin filming. For the remaining 99% of us, spending time to decipher exactly what you want to say and what message you want to make clear is key.
Your presentation should be precise and to the point. Don’t be afraid to practice in the mirror or in front of a trusted friend a few times before heading in front of the camera. This will help you sound natural when delivering the final script on film.
5.Promote your Business’s Successes, Milestones and Achievements- Beyond the emotional appeal of your vision, having concrete evidence of what your business has achieved will give an extra layer of credibility to your potential investors.
If you are still in the process of reaching planned revenue figures, make sure to highlight any awards, press coverage or events your startup has participated in or received.
Conclude with a Strong Call to Action-Now is the time to tell your audience how they can help! Briefly recap your mission and invite viewers to be a part of your journey and invest in your dream.
Let them know how they or the community will benefit by donating to your campaign and don’t forget to point out any rewards or perks that a donor will receive. Happy community-funding!